Marketing for Restaurants & Hospitality
Maps presence, photography, reviews and social for restaurants, cafés and hospitality businesses — decided in about a minute, on a phone.
What marketing for restaurants and hospitality actually has to solve
Hospitality is the clearest case anywhere in marketing of a website mattering less than people expect. The decision is made on a phone, usually within a minute, almost always inside Google Maps or a social feed — on the strength of photographs, current hours and the most recent handful of reviews. A beautiful website that nobody opens before choosing is a poor use of a limited budget.
The second thing to design around is the split between residents and visitors. A regular is deciding whether to come back; a visitor is choosing between you and four alternatives they have never heard of, and will pick on photographs and rating alone. Those need different content, and in most cases different channels.
How we report
- Qualified enquiries, not impressions
- Cost per lead by channel and campaign
- Which searches produced revenue, not rankings
- Speed from enquiry to first response
- Return on total spend, including our fee
We are engineers as well as marketers, so when the problem is a slow page or an enquiry sitting unanswered, we fix the system rather than reporting it back to you. That includes our own lead management software.
Marketing services for restaurants and hospitality
In the order we would actually prioritise them, which is rarely the order an agency sells them in.
Google Business Profile and Maps presence
The single highest-return item in this vertical. Accurate hours including holidays, menu and price range, correct categories and attributes, and a steady flow of current photographs — of the food and room as they actually look. Most venues we audit are losing trade to nothing more than out-of-date information.
Review generation and response
Recency matters more here than volume: a diner reads the last five reviews, not the average of four hundred. We build asking into service so it happens naturally, and handle response — including negative reviews, where a calm, specific reply frequently reads better to future customers than the complaint reads badly.
Organic and paid social
This is one of the categories where social genuinely earns its place, because the product is visual and the purchase is impulsive. Paid works well for reaching visitors and nearby audiences at the moment they are deciding. Organic works when it shows real food and real people rather than filling a content calendar.
Direct booking and ordering
Where you take bookings or orders through a third party, every cover carries commission. Making the direct route visible and frictionless — on the profile, the site and social — moves margin without needing a single additional customer.
Local first, wherever you are
Almost everything above depends on being found in the right place rather than everywhere. We publish a page for each market we work in, written for that market rather than templated with a name swapped, because a business in a regional hub and one in a major metro face genuinely different competition and cost.
Restaurants & Hospitality marketing — frequently asked questions
The questions owners in this industry actually ask us on a first call.
How much difference do photographs really make?
What should we do about bad reviews?
Do we need a new website?
Should we push customers to order direct instead of through apps?
Tell us what is not working
Send your current numbers — traffic, spend, enquiries — and we will come back with where we think the money is leaking, what we would prioritise for a business like yours, and whether we are the right people to fix it.
- No obligation
- Covered by NDA
- Reply within 24 hours
Tell us what is not working
Send your current numbers — traffic, spend, enquiries — and we will come back within 24 hours with where we think the money is leaking and whether we are the right people to fix it.
Getnewclicks Solutions
Connect directly with our senior software architects. We provide full commercial proposals with fixed-milestone pricing within 24 hours.